touch here ––> 1980
Spectacolor Signboard, Times Square

touch here –> was created at SPECTACOLOR, the first computer-controlled light board in Times Square. Unlike later digital signboards, the SPECTACOLOR sign displayed imagery across over eight thousand lightbulbs in a 64 X 32 array; four lightbulbs (red, green, blue and white) to one pixel.  touch here is a both reference to early touch screen technology as well as a message to New Yorkers in 1980. 

 

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